Storytelling is my passion
I craft compelling narratives that engage audiences, build trust, and elevate your presence in a crowded marketplace. Whether you’re an individual, a growing enterprise, or an established organization, great storytelling strengthens connections, inspires confidence, and positions you as the go-to choice.
Your story should reflect your unique personality and vision. Whether you need clear, concise communication or persuasive, authoritative messaging, I ensure your words leave a lasting impression on your audience. Every message I create is designed to ignite interest, foster trust, and drive action. That’s my promise to you.
A Little More About Me
Clarity has been at the heart of my work since I began my career as a technical writer, crafting Canada’s first computer manuals for elementary schools. Over the years, I have evolved into a strategic communications expert, helping organizations—from financial software firms to government agencies—tell their stories with impact.
Whether translating complex innovations into compelling narratives, guiding corporate transitions, or leading high-profile media strategies, I specialize in making sophisticated ideas accessible, engaging, and influential. From healthcare and higher education to environmental advocacy and international development, my experience spans industries where storytelling drives change.
With deep expertise in corporate communications, media relations, and stakeholder engagement, I create messaging that resonates, ensuring organizations connect, inspire, and lead with confidence.
Education & Professional Development
- Master of Arts, Journalism – University of Western Ontario
- Bachelor of Arts, English, Philosophy & Political Science – University of Toronto
- Post-Graduate Fellow, Media Management & Entrepreneurship – Poynter Institute, Florida
- Professional Development in Marketing, Digital Marketing, Corporate Communications, and Public Relations at York University’s Schulich School of Business, Humber College, and BrainStation
- Certificates: SAN’ Y AS Indigenous Cultural Safety Training;
Diversity, Equity & Inclusion, Cornell University - Professional Memberships: Change Management Institute;
International Association of Business Communicators (IABC)
What I Do
I help organizations transform ideas into compelling narratives that captivate audiences and build lasting connections. Whether you’re an individual, a startup, or an established enterprise, great storytelling builds trust, fosters engagement, and sets you apart in a competitive marketplace.
Strategic Storytelling That Inspires Action
- Corporate Communications & Change Management – Guiding organizations through transformation with clear, actionable messaging.
- Brand Development & Content Strategy – Positioning your identity with storytelling that resonates.
- Media Relations & Reputation Management – Shaping narratives that enhance visibility and credibility.
- Strategic Messaging & Public Affairs – Engaging key stakeholders with purpose-driven communication.
Proven Expertise
From developing some of Canada’s first computer manuals for elementary schools to managing high-profile media relations strategies, my career has been defined by clarity, impact, and strategic innovation. I have helped government agencies, corporations, universities, and nonprofits bring their stories to life—whether launching brand campaigns, managing crises, or shaping public perception.
Let’s Tell Your Story
Your organization’s voice matters. I can help you craft narratives that not only inform but inspire action.
Contact: [email protected] | 416-724-5943
A FEW OF MY FAVORITE THINGS
WRITING SAMPLES
AS THE MOVING FINGER WRITES…
Simone Elizabeth Saunders Weaves Vibrant Tapestries of Power and Beauty to Help Mend Communities
Simone Elizabeth Saunders’ art is designed to foster political activism — encouraging people to
look ahead and strive for change.
Nova Scotia Newcomer Family Builds Connections through Lacrosse
RBC’s IDEA Lacrosse Festival is helping build inclusivity for under-represented youth in Nova Scotia by reflecting the cultural diversity in the province.
Winnipeg Conductor Naomi Woo is a Rising Star Using Music for Social Progress
After four years of opportunity, mentorship and experience with the Winnipeg Symphony Orchestra, Naomi Woo has become a highly sought-after guest conductor with a growing reputation on the international stage.
The Difference Between Being an Associate Dentist and Owning a Dental Clinic
Many dental students dream of owning their own clinic one day. It’s an admirable goal, and one that may provide personal and career satisfaction. But many graduates find there are benefits to being an associate. Here are points to consider about owning a practice or becoming an associate.
Earth Day Canada POP-UP Adventure Playground
A newcomer’s introduction to the world of unstructured outdoor play.